Digital Vision Returns as Color Grading REDucation Experts
Nucoda 2009 Software Release Highlighted At Popular Event

September 30, 2009 (Stockholm, Sweden) Picture enhancement and color grading leader, Digital Vision, will return as top presenters during REDucation’s second outing in Los Angeles on October 12th – 18th, 2009. REDucation is the first ever RED approved training program; premiering in Los Angeles in August, 2009 to overwhelmingly positive reviews and a completely sold out audience. Digital Vision has again been selected to present the RED color grading training, on Sunday, October 15th, 2009.

Digital vision has been a long time collaborator of RED and continues to develop and support tools vital to RED projects including the recent and highly anticipated RED Rocket. The expert team from Digital Vision will also present its recently launched Nucoda Platform 2009 Software during REDucation. A comprehensive upgrade driven primarily by customer feedback, the release delivers an array of new tools and functionality which significantly simplifies the creative process, integrates further support for third-party applications, and enhances the data centric grading workflow.

Bruno Munger, Product Manager at Digital Vision commented, “We consider the collaboration we have with RED to be one of the most important that we’ve undertaken. The workflow is innovative, it’s exciting to be part of the increased knowledge that students at every age are taking advantage of. We will continue to evolve along with them and share their dedication of putting powerful tools in the hands of creative people.”
REDucation will be held in Los Angeles at the LA Center Studios from October 12th – 18th. For further information about Digital Vision, and Digital Vision at REDcation including their presentations during Community Day, visit www.digitalvision.se or call 818.769.8111.

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post-production facilities use to master and deliver feature films, TV programs and commercials.  The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions.  The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China.  The company maintains its global presence through a network of qualified distributors.  Digital Vision is listed on the Stockholm stock exchange.  For further information, go to www.digitalvision.se.

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

# # #

Media Contacts:

Digital Vision Contact:
Alexa Chollet
Email: alexa.chollet@digitalvision.se
Tel: +1 818 769-8111

EMEA & Asia PR Contact:           USA PR Contact
Kate Ford                                       Christine Purse
Jump PR                                         ignite
Email: kate@jumppr.tv               Email: chris@ignite.bz
Tel: +44 (0)1932 253624            Tel: +1 818 508 0450
Mob: +44 (0)7740 948065         Mob: +1 323 806 9696

IBC 2009 – Amsterdam – September 10, 2009 – Matrox® Video Products Group today announced support for ToolsOnAir’s Just:In video capture application with the Matrox MXO2 I/O device for the Mac. Just:In is an Apple QuickTime-based ingest solution that fits perfectly into the production process of any TV station, or post production studio. It lets users capture SD and HD video feeds from a broad range of devices to MOV and MXF formats. With its network-based multichannel architecture, users can control multiple hardware devices at the same time using the same user interface which includes a streaming preview of all video. Just:In includes support for batch digitizing, VTR control, crash recording, and scheduled recording.

“Matrox MXO2 provides all the features of an I/O card and breakout box with the added advantage of portability,” said Wayne Andrews, senior product manager at Matrox. “Now with support for Just:In, users have the flexibility to ingest MOV and MXF formats not only in the studio, but also in the field.”

ToolsOnAir products will be demonstrated at IBC 2009 on stand 7.J47. The Matrox products will be demonstrated on stand 7.B29.

Key features of Matrox MXO2

· Works with Intel-based MacBook Pros, Mac Pros, and Apple Xserve systems

· Lightweight, fits in a laptop bag

· Can run off a field battery or its AC adapter

· HD/SD SDI, HD/SD analog component, Y/C, and composite inputs and outputs

· Genlock – SD analog black burst (bi-level) or HD tri-level sync

· HDMI input, output, and monitoring with calibration controls including blue-only

· 10-bit realtime hardware up/down/cross conversion on capture and output

· Up to five user selectable simultaneous video outputs – HD and/or SD on HDMI, SDI, and analog

· Professional audio inputs and outputs with 5.1 surround sound monitoring

· RS-422 machine control for frame-accurate capture and print-to-tape

· Captures to a variety of codecs – Apple ProRes 422 HQ, 10-bit uncompressed HD, and many more

· File-based workflow support – XDCAM, XDCAM HD, XDCAM EX, P2, P2HD

· RED workflow support

· HD-SDI closed captioning support

· Works with Final Cut Pro, Apple Color, Adobe After Effects and all QuickTime applications that support the V-out component

· Also available with Matrox MAX for faster than realtime H.264 encoding

· Three-year hardware warranty and complimentary telephone support

Price and availability
Matrox MXO2, priced at $1,595 US (£1,095, €1,349), not including local taxes, is available through a worldwide network of authorized dealers. Support for the Just:In is included in Matrox MXO2 software release 1.6 which is available free of charge to registered MXO2 owners from the Matrox website.

About ToolsOnAir

ToolsOnAir is based in Vienna, Austria. It has built a comprehensive suite of video ingest and playout solutions that interface with Apple core technologies such as QuickTime and Quartz. For more information visit www.toolsonair.com

About Matrox
Matrox Video Products Group is a technology and market leader in the field of HD and SD digital video hardware and software for accelerated H.264 encoding, realtime editing, audio/video input/output, DVD/Blu-ray authoring, scan conversion, capture/playout servers, clip/still stores, and CGs. Matrox’s Emmy award-winning technology powers a full range of content creation and delivery platforms used by broadcasters, post-production facilities, project studios, corporate communicators, and videographers worldwide. Founded in 1976, Matrox is a privately held company headquartered in Montreal, Canada. For more information visit www.matrox.com/video.

####

Matrox is a registered trademark and Matrox MXO and Matrox MAX are trademarks of Matrox Electronic Systems Ltd. All other trademarks are the property of their respective owners and are hereby acknowledged.

Janet Matey

Marketing Communications Director

Matrox Video Products Group

tel: (514) 822-6037

fax: (514) 685-2853

janet.matey@matrox.com

www.matrox.com/video

IBC 2009 – Amsterdam – September 10, 2009 – Matrox® Video Products Group today announced that Matrox MAX technology can now be used to accelerate H.264 encoding with Telestream Episode Encoder desktop applications on the Mac. Matrox MAX technology is available in the Matrox CompressHD accelerator card and the Matrox MXO2 family of I/O devices.

“Users rely on Episode Encoder for their H.264 encoding needs,” said Barbara DeHart, VP of marketing at Telestream. “Episode support for Matrox MAX hardware acceleration devices now enables even faster H.264 HD encoding on a Mac.”

“Matrox MAX technology is all about speed and workflow efficiency,” said Alberto Cieri, senior director of sales and marketing at Matrox. “For example, creating a 20 minute H.264 file from a XDCAM HD source typically takes about 41 minutes with Episode on an 8-core Mac Pro. Using Matrox MAX technology, that same deliverable can be generated in 16 minutes. Matrox MAX technology is a must-have for anyone creating content today.”

Telestream products will be demonstrated at IBC 2009 on stand 7.C19. The Matrox products will be demonstrated on stand 7.B29.

Key features of Matrox MAX technology

· Faster than realtime creation of H.264 files, for resolutions ranging from iPod to HD, at bitrates up to 50 Mbps

· A specialized, dedicated hardware processor liberates system resources for other tasks

· Accelerated encoding for Blu-ray, Apple TV, YouTube, Flash, web formats, and mobile devices including iPhone and iPod from various video sources including 2K files

· Direct integration with Apple Compressor and Telestream Episode to simplify workflow

· Creation of Blu-ray H.264 files that can be authored in Adobe Encore CS4 or Roxio Toast 10 and burned without re-encoding

About Telestream
Telestream products make it possible to get video content to any audience regardless of how it is created, distributed or viewed. Throughout the entire digital media lifecycle, from capture to viewing, for consumers through high-end professionals, Telestream products range from components and encoding applications to fully-automated workflow systems. Telestream enables users in a broad range of business environments to leverage the value of their video content. Telestream corporate headquarters are located in Nevada City, California, and its team of video experts are located in France, Germany, Sweden, UK and US. The company is privately held. For more information visit www.telestream.net

About Matrox

Matrox Video Products Group is a technology and market leader in the field of HD and SD digital video hardware and software for accelerated H.264 encoding, realtime editing, audio/video input/output, DVD/Blu-ray authoring, scan conversion, capture/playout servers, clip/still stores, and CGs. Matrox’s Emmy award-winning technology powers a full range of content creation and delivery platforms used by broadcasters, post-production facilities, project studios, corporate communicators, and videographers worldwide. Founded in 1976, Matrox is a privately held company headquartered in Montreal, Canada. For more information visit www.matrox.com/video.

####

Matrox is a registered trademark and Matrox MXO, Matrox CompressHD, and Matrox MAX are trademarks of Matrox Electronic Systems Ltd. All other trademarks are the property of their respective owners and are hereby acknowledged.

Janet Matey
Marketing Communications Director
Matrox Video Products Group
tel: (514) 822-6037
fax: (514) 685-2853
janet.matey@matrox.com
www.matrox.com/video

IBC 2009 – Amsterdam – September 10, 2009 – Matrox® Video Products Group today announced support for Softron Media Services’ MovieRecorder ingest application and OnTheAir Video playout application with the Matrox MXO2 I/O device for the Mac. Softron’s products provide all the functionality needed to run a TV station on a Mac. They are in use at news and sports broadcasters, educational institutions, religious broadcasters, and postproduction facilities around the world. Matrox MXO2 provides all the features of an I/O card and breakout box with the added advantage of portability. It can be easily moved among Mac Pros in the studio and taken on the road with a MacBook Pro.

“The combination of Softron’s applications with the Matrox MXO2 hardware greatly enhances any facility’s ingest and playout capabilities and does so at an incredibly low infrastructure investment,” said Mike Skibra, Softron Media Services, Business Development Manager. “The ability to broadcast using a laptop offers incredible flexibility.”

The products from Softron Media Services will be demonstrated at IBC 2009 in Amsterdam on stand 3.A48. The Matrox products will be demonstrated on stand 7.B29.

Key features of Matrox MXO2

· Works with Intel-based MacBook Pros, Mac Pros, and Apple Xserve systems

· Lightweight, fits in a laptop bag

· Can run off a field battery or its AC adapter

· HD/SD SDI, HD/SD analog component, Y/C, and composite inputs and outputs

· Genlock – SD analog black burst (bi-level) or HD tri-level sync

· HDMI input, output, and monitoring with calibration controls including blue-only

· 10-bit realtime hardware up/down/cross conversion on capture and output

· Up to five user selectable simultaneous video outputs – HD and/or SD on HDMI, SDI, and analog

· Professional audio inputs and outputs with 5.1 surround sound monitoring

· RS-422 machine control for frame-accurate capture and print-to-tape

· Captures to a variety of codecs – Apple ProRes 422 HQ, 10-bit uncompressed HD, and many more

· File-based workflow support – XDCAM, XDCAM HD, XDCAM EX, P2, P2HD

· RED workflow support

· HD-SDI closed captioning support

· Works with Final Cut Pro, Apple Color, Adobe After Effects and all QuickTime applications that support the V-out component

· Also available with Matrox MAX for faster than realtime H.264 encoding

· Three-year hardware warranty and complimentary telephone support

Price and availability
Softron products are available online and from selected resellers. Matrox MXO2, priced at $1,595 US (£1,095, €1,349), not including local taxes, is available through a worldwide network of authorized dealers. Support for the Softron applications is included in Matrox MXO2 software release 1.6 which is available free of charge to registered MXO2 owners from the Matrox website.

About Softron

Softron Media Services, headquartered in Brussels, Belgium has been providing Macintosh based video and audio solutions for 25 years. Softron focuses on software development while relying on open architectures to provide hardware suitable applications. Softron partners with the strongest suppliers to assure quality. Softron Media Services applications offer intelligent and easy-to-use interfaces. They are sold by Apple ProVideo specialists throughout the world. For further information about Softron visit www.softron.tv

About Matrox

Matrox Video Products Group is a technology and market leader in the field of HD and SD digital video hardware and software for accelerated H.264 encoding, realtime editing, audio/video input/output, DVD/Blu-ray authoring, scan conversion, capture/playout servers, clip/still stores, and CGs. Matrox’s Emmy award-winning technology powers a full range of content creation and delivery platforms used by broadcasters, post-production facilities, project studios, corporate communicators, and videographers worldwide. Founded in 1976, Matrox is a privately held company headquartered in Montreal, Canada. For more information visit www.matrox.com/video.

####

Matrox is a registered trademark and Matrox MXO and Matrox MAX are trademarks of Matrox Electronic Systems Ltd. All other trademarks are the property of their respective owners and are hereby acknowledged.

Janet Matey
Marketing Communications Director
Matrox Video Products Group
tel: (514) 822-6037
fax: (514) 685-2853
janet.matey@matrox.com
www.matrox.com/video

Amsterdam, IBC, Stand 7.A23 – 11th September 2009 – Digital Vision, the premier supplier of picture enhancement systems for film and television post-production, is today unveiling its support for RED Rocket. This announcement further strengthens Digital Vision’s ongoing relationship with RED, which was cemented last year with support for the RED One camera.

The latest addition to the famous RED digital cinema workflow, RED Rocket is a real-time 4K playback card. Digital Vision’s powerful product portfolio and innovative image knowledge base has allowed the company to become one of the earliest supporters of RED Rocket, which will significantly speed up RED based workflows and thereby allow real-time high quality decode of native REDCODE files. This addition will allow facilities around the world to work on RED projects within the Nucoda product line at a fraction of the time that was possible in the past.

Bruno Munger, Film Master Product Manager says, “We are very excited to announce our support for RED Rocket, which takes digital video capture to the next level. Digital Vision is a state-of-the-art technology provider that pushes the creative boundaries and provides ROI in both production and post environments.”
# # #

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post-production facilities use to master and deliver feature films, TV programs and commercials.  The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions.  The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China.  The company maintains its global presence through a network of qualified distributors.  Digital Vision is listed on the Stockholm stock exchange.  For further information, go to www.digitalvision.se. .

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

Digital Vision Contact:
Alexa Chollet
Email: alexa.chollet@digitalvision.se
Tel: +1 818 769-8111

EMEA & Asia PR Contact:                 USA PR Contact
Kate Ford                                             Christine Purse
Jump PR                                               Ignite
Email: kate@jumppr.tv                         Email: chris@ignite.bz
Tel: +44 (0)1932 253624                     Tel: +1 818 508 0450
Mob: +44 (0)7740 948065                   Mob: +1 323 806 9696

Amsterdam, IBC, Stand 7.A23 – 11th September 2009 – Digital Vision the premier supplier of picture enhancement systems for film and television post-production, has today announced a major sale to Belgium’s public broadcaster Vlaamse Radio- en Televisieomroep (VRT). This latest contract highlights the company’s continued success in the European broadcast market.

VRT, based in Brussels, has invested in a host of Digital Vision’s state-of-the-art solutions for grading and finishing HD documentaries and drama series. The installation, which is split between the post production and archive departments, includes DVNR, Nucoda HD and three Data Conforms with DVO options. The new systems supplied by Digital Vision allows VRT to master new material and re-master old archive footage into a central Avid ISIS server for use in new programmes. The broadcaster already has two projects in the pipeline, which will benefit from the full Digital Vision treatment. Goesting is a drama fiction series due for television release in Belgium in January 2010 and Wolven, a major crime drama, also due for television release early next year.

Geert Daelemans, project engineer at VRT, explains, “The broadcast market is changing. TV makers are investing heavily in HD production and as part of this the grade needs the same high standard as the rest of the production. This is why we chose Digital Vision. The systems have an extremely creative toolset that fits seamlessly with our Avid workflow and offers the best value for money.”

Kelvin Bolah, Digital Vision’s VP of Sales adds, “Digital Vision has a strong hold in the Benelux region and this is reflected in the sales that we are announcing. VRT is Belgium’s public service broadcaster and we are very proud to have been awarded this contract following the stringent tender process.”

###

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post-production facilities use to master and deliver feature films, TV programs and commercials.  The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions.  The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China.  The company maintains its global presence through a network of qualified distributors.  Digital Vision is listed on the Stockholm stock exchange.  For further information, go to www.digitalvision.se. .

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

Digital Vision Contact:
Alexa Chollet
Email: alexa.chollet@digitalvision.se
Tel: +1 818 769-8111

EMEA & Asia PR Contact:                  USA PR Contact
Kate Ford                                              Christine Purse
Jump PR                                                Ignite
Email: kate@jumppr.tv                         Email: chris@ignite.bz
Tel: +44 (0)1932 253624                      Tel: +1 818 508 0450
Mob: +44 (0)7740 948065                    Mob: +1 323 806 9696

– Cooke 5/i Primes feature T1.4 stop and illuminated focus ring –

Hi-Res Photo of Cooke 5/i

IBC 2009, Amsterdam – 11 September 2009 – Cooke Optics Ltd., the premier manufacturer of precision lenses for the motion picture industry, today launched the Cooke 5/i prime lenses, a top-of-the-range set designed for all PL-mounted professional film and electronic cameras. The 5/i range, which will be demonstrated on Stand 11.D10 at IBC 2009, further cements Cooke’s reputation for lenses that are optically unrivalled, easy to use and maintain, and deliver the famed ‘Cooke Look’.

“The development of the 5/i lenses has been a labour of love for us and we couldn’t be happier with the results,” said Les Zellan, Chairman and Owner, Cooke Optics. “We worked closely with customers to create a truly unique prime lens, providing unmatched functionality yet preserving the luminous ‘Cooke Look’ that marks our lenses out from the competition. Feedback so far has been overwhelmingly positive.”

A key feature of the 5/i Primes is a revolutionary, dimmable, illuminated focus ring, with two separately toggled scales (cinematographer and assistant), that allow the focus puller to read the scales in low lighting conditions. The aperture stops range from T1.4 to T22. Lenses available are 18, 25, 32, 40, 50, 65, 75, 100 and 135mm.

Cooke 5/i optics offer superb optical and mechanical performance, control of flare, distortion, veiling glare and spherical aberrations at full aperture. The cam-type focus mechanism allows for smooth focus adjustments, while the modular construction increases ease of maintenance and serviceability. The lenses are colour-matched and compatible with the entire Cooke range including S4/i and the new Panchro by Cooke. /i Technology is included as standard, to provide vital camera information for post-production pipelines.

The Cooke 5/i Prime lenses are expected to start shipping in October 2009. Please visit www.cookeoptics.com for more information.

– ENDS –

About Cooke Optics, LTD.
Cooke is a storied name in both cinematographic and the ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the world’s most respected cinematographers. Cooke is also the developer behind /i Technology, the protocol enabling vital lens and camera information to be captured and passed digitally to post-production teams. Features in production or recently shot with Cooke lenses include Hamlet 2, Frost/Nixon, Milk, Zack and Miri Make A Porno, The Mummy: Tomb of the Dragon Emperor, Harry Potter and the Half Blood Prince and Angels and Demons. Television shows in production or recently shot with Cooke lenses include 30 Rock, True Blood, Trauma, Community, Back, Journeyman, State of Mind, Life, Bones, Grey’s Anatomy, Monk and Entourage.

Media contacts:
Europe & APAC – Wendy Mattock, Bubble & Squeak
e: wendy@bubblesqueak.co.uk t: +44 (0)20 7287 4656 m: +44 (0)7912 300231
US – Chris Purse, Bubble & Squeak
e: chris@ignite.bz t: +1 818.508.0450 m: +1 323.806.9696

Nucoda HD is integrated into LA and Australia On-Set to
Final Color Workflow

Amsterdam, IBC, Stand 7.A23 – 11th September 2009 –Digital Vision, manufacturers of image enhancement and mastering systems for film and television post-production, has announced that Hollywood mini-studio Anschutz Film Group/Walden Media has taken delivery of Digital Vision’s Nucoda HD system. Digital Vision has worked closely with Walden to create a streamlined color pipeline from dailies to final delivery for their international productions. The two grading and one conform systems for Walden form the cornerstone of a complete production and post production workflow on “The Chronicles of Narnia: Voyage of the Dawn Treader,” one of the industry’s first 100% digitally acquired, file-based feature projects. The Nucoda HD systems capture and utilize the American Society of Cinematographer’s CDL (color decision list) metadata, and maintain it as a basis for grading throughout the project with Digital Vision’s comprehensive toolset.

Walden Media has produced several box office blockbusters. “The Lion, The Witch, and The Wardrobe,” “Journey to the Center of The Earth,” “Bridge to Terabithia,” and “The Water Horse,” are a few high-profile theatrical titles in the AFG/Walden Media library.

Earlier this year, Doug Jones, Walden’s EVP of Physical Production, Sean Santiago, VP Visual Effects and Jonas Thaler, VP Post Production designed a workflow for the third chapter in the Narnia series. The Director of Photography and On-Set Colorist create a look for each scene, which is expressed and documented as ten-digit ASC CDL value. In the Walden plan, the CDL grades follow the project from set to dailies to VFX and final DI color timing.

When the Walden team was ready to discuss hardware and software solutions with which to implement the new ”Dawn Treader” workflow, they met with Simon Cuff, President and COO of Digital Vision. Digital Vision responded to the challenge and is currently developing an on-set grading solution based on the research and development that the two companies have done together. For Dawn Treader’s Australia shoot, Digital Vision provided a modified Nucoda HD System that takes in and manages color choices from the set and keeps the salient metadata available to the colorist and visual effects through final DI color grading. Walden will use systems in Australia, UK and the US on upcoming features.

Doug Jones of Walden commented that, “We and our filmmakers strive to make successful films with powerful and memorable visual content. Directors and cinematographers do their best work if they are given instant access to high resolution images and precise color and density control from day one through final delivery. After meeting in Los Angeles and London and getting to know Digital Vision’s international development group and product line, we could see that the Nucoda HD system fit the bill. The efficiency of the ASC CDL color value system and the power and depth of Digital Vision’s tools are the essence of our workflow. Our partnership with Digital Vision has evolved to the point where we’d like to keep this going on future projects.”

Simon Cuff, President and COO of Digital Vision, commented, “Walden Media has a history of telling high quality stories with beautiful imagery created by top filmmakers. To work so closely with this team and this caliber of entertainment is exciting, and we are looking forward to Nucoda being part of that creative process, from the camera to the cinema screen. Walden’s push forward in production, VFX and post production workflow has allowed us to accelerate the development and refine the functionality of our on-set and dailies solutions – ensuring this will become an essential part of the movie-making process.”
###

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post-production facilities use to master and deliver feature films, TV programs and commercials.  The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions.  The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China.  The company maintains its global presence through a network of qualified distributors.  Digital Vision is listed on the Stockholm stock exchange.  For further information, go to www.digitalvision.se. .

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

Digital Vision Contact:
Alexa Chollet
Email: alexa.chollet@digitalvision.se
Tel: +1 818.769.8111

EMEA & Asia PR Contact:      USA PR Contact Kate Ford                                  Christine Purse
Jump PR                                    Ignite
Email: kate@jumppr.tv           Email: chris@ignite.bz
Tel: +44 (0)1932 253624       Tel: +1 818 508 0450
Mob: +44 (0)7740 948065     Mobile: +1323806.9696

Amsterdam, IBC, Stand 7.A23 – 11th September 2009 – Digital Vision, the premier supplier of picture enhancement systems for film and television post-production, is setting a new standard in grading by announcing the development of Film Master and Phoenix product line 2009 Update 1 – the premier colour grading and remastering solutions.

The company’s image scientists –the best in the industry – are developing upgrades to Film Master and Phoenix product line 2009, which was launched to great acclaim at NAB earlier this year. These new tools, which will ship by year’s end, will introduce new features that significantly simplify the creative process as well as integrate support for third-party applications further enhancing the grading experience for colourists.

As part of these developments the company is announcing its support for Interplay, Avid’s popular production asset management system. This unique feature will enable editors to share entire timelines with colourists, round-tripping media between the edit and the grade. This workflow provides an extra level of automation and streamlines the grading process by enabling metadata transfer and versioning management.

Digital Vision’s new color isolation tool, which provides fast, accurate and precise colour isolation, will benefit users. The new six vector colour correction application allows manipulation of multiple colors in a single process. It allows six simultaneous color corrections without creating keys. The tool was designed with the sole goal of ease-of-use and setup speed. Amongst the many new advantages of this tool is the automatic pre-filtering of the key signal, which allows easy isolation of material that has heavy grain structure, noise or compression artefacts.

Another new powerful tool in the Film Master 2009 Update 1 arsenal is variable softness on the mask or secondaries. This allows colourists to carry out a pure vortex radius on both sides of a shape, softening the inside and the outside independently for each point.

Last year Digital Vision was the first to announce support for the RED One camera and the company has now moved rapidly to announce support for RED Rocket, a hardware accelerator card used to decode and debayer R3D media in real time. In addition this software release enables native support of many other digital camera formats including: Arri’s D-21, Vision Research’s Phantom and Silicon Imaging’s SI-2K, which was used on the Oscar-winning Slumdog Millionaire.

Bruno Munger, Film Master Product Manager says, “We are extremely proud of Film Master 2009 and we look forward to the market’s positive reaction to these new features. Digital Vision is in a very strong position with an outstanding team of technologists and products that set the pace for grading for all applications including commercials, mastering and motion picture. IBC is the ideal platform to announce this new technology development, which again takes Digital Vision to a new level of technical achievement.”

###

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post-production facilities use to master and deliver feature films, TV programs and commercials.  The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions.  The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China.  The company maintains its global presence through a network of qualified distributors.  Digital Vision is listed on the Stockholm stock exchange.  For further information, go to www.digitalvision.se. .

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

Digital Vision Contact:
Alexa Chollet
Email: alexa.chollet@digitalvision.se
Tel: +1 818 769-8111

EMEA & Asia PR Contact:           USA PR Contact
Kate Ford                                       Christine Purse
Jump PR                                         Ignite
Email: kate@jumppr.tv                Email: chris@ignite.bz
Tel: +44 (0)1932 253624             Tel: +1 818 508 0450
Mob: +44 (0)7740 948065