MetaFuze 2.0 and 2.1 Speed Tests

Updated January 31, 2010

This is an independent speed test of Avid MetaFuze 2.0 when used for debayering RED camera R3D files to Avid MXF media. There are small to medium speed improvements with MetaFuze 2.1 over MetaFuze 2.0. Please see the bottom of the article for the version 2.1 benchmark.

This process is one of several available options for preparing RED dailies for use in Avid Media Composer.

Since this process can be time intensive you can use the values from the tables to estimate and plan your processing schedule.

Use these values for rough estimates only because there are many external factors that can decrease or increase computer performance. One of the most commonly overlooked factors is  media storage bandwidth.

To scale the values to your hardware you can replicate any of the speed tests on your machine and calculate a ratio between your test and the benchmarked test.  Note that only the most commonly used permutations of MetaFuze parameters are listed.

If you multiply the running time of your dailies with the “factor” value you will arrive at the amount of time necessary to process the footage:

1 hour of dailies x 2.89 = 2.89 hours of processing

Redcine 20.0.0 times are provided so you can compare your MetaFuze 2.0 performance to a known reference. MetaFuze is faster than Redcine when using settings appropriate for offline editing and it is slower than Redcine when using the highest image quality settings.

For a speed shootout between MetaFuze and Redcine on both HP XW8600 and Nehalem based HP Z800 workstations see  the two tables at the bottom.

The combinations of parameters were chosen to enable maximum Redcine performance. One setting which does not favor Redcine is in different color. Redcine filtering was set to “linear” for speed. 10 bit DPX file type in Redcine and uncompressed 10 bit MXF file type in MetaFuze are close in size and were chosen to minimize disc writing differential.

The “ratio” column is a ratio between MetaFuze and Redcine speeds. For example a value of 1.98 means that MetaFuze is 1.98 times faster than RedCine using the particular parameters.

The comparison between MetaFuze and Redcine is not conclusive due to their asymetrical output capabilities. MetaFuze has an inherent advantage because it generates MXF files, the Media Composer native media. Redcine can only generate file types that have to be imported to Media Composer such as QuickTime.

If you’re looking for MetaFuze basic primer watch the MetaFuze Video Tutorial. MetaFuze can also be used in networked render farms.

System Specifications XW8600:

XP Professional x64, SP2
HP XW8600 Workstation
Dual Intel X5450 3.00 GHz
12 GB RAM
Internal SATA drive

System Specifications Z800:

Vista 64
Dual Intel W5580 @ 3.2 GHz
24GB RAM
Internal SATA drives

MetaFuze 2.1 Update

There are several overall workflow and performance updates available with version 2.1. Starting with 2.1 Avid introduced support for Red Rocket hardware although the test numbers in this article reflect software only processing in MetaFuze.

In order to compare 2.1 versus 2.0 performance we repeated the tests from lines 1, 2, and 4 from the v2.0 table using an identical hardware configuration.

V2.0 Factor V2.1 Factor
7.70 3.54
3.37 3.33
3.07 2.45

MetaFuze 2.0 Speed Test

XW8600
Application Mode Frame Count Source Size Source Destination File Codec Dest. Size Burn-In OLPF Debayer Resolution Audio Time (s) FPS Factor
MetaFuze 2.0 GUI 576 4K 16:9 FW800 SATA MXF DNxHD 36 1080 23.98p On Medium Half Good 185 3.11 7.70
MetaFuze 2.0 GUI 576 4K 16:9 FW800 SATA MXF DNxHD 36 1080 23.98p Medium Half Good 81 7.11 3.37
MetaFuze 2.0 Console 576 4K 16:9 FW800 SATA MXF DNxHD 36 1080 23.98p Medium Half Good 73 7.89 3.04
MetaFuze 2.0 GUI 774 4K 2:1 FW800 SATA MXF DNxHD 36 1080 23.98p Low Half Good 99 7.82 3.07
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SATA MXF DNxHD 36 1080 23.98p Low Half Good 119 8.22 2.92
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 36 1080 23.98p Low Eight Good On 60 16.30 1.47
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 36 1080 23.98p Low Eight Good 55 17.78 1.35
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 36 1080 23.98p Low Half Good 118 8.29 2.89
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 36 1080 23.98p Low Half Good On 124 7.89 3.04
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 36 1080 23.98p On Low Half Good 144 6.79 3.53
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 36 1080 23.98p On Low Half Good On 147 6.65 3.60
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 36 1080 23.98p Low Quarter Good 70 13.97 1.72
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 36 1080 23.98p Medium Half Premium 205 4.77 5.03
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 175 10-bit 1080 23.98p High Full Premium 564 1.73 13.83
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 175 10-bit 1080 23.98p High Half Premium On 208 4.70 5.10
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 175 10-bit 1080 23.98p High Half Premium 203 4.82 4.98
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 175 10-bit 1080 23.98p Low Half Good 118 8.29 2.89
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 175 10-bit 1080 23.98p Medium Full Premium 563 1.74 13.80
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 175 10-bit 1080 23.98p Medium Full Premium On 566 1.73 13.88
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 175 10-bit 1080 23.98p Medium Half Premium 205 4.77 5.03
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF Uncmp. 10-bit 1080 23.98p Low Half Good 127 7.70 3.11
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF Uncmp. 10-bit 1080 23.98p Medium Half Good 130 7.52 3.19
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p Low Eight Good 48 20.38 1.18
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p Low Eight Good On 54 18.11 1.32
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p Low Half Good 103 9.50 2.53
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p Low Half Good On 102 9.59 2.50
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p On Low Half Good On 114 8.58 2.80
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p On Low Half Good 109 8.97 2.67
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p Low Quarter Good 49 19.96 1.20
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p Medium Half Good On 101 9.68 2.48
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p Medium Half Good 103 9.50 2.53
Application Mode Frame Count Source Size Source Destination File Codec Dest. Size Burn-In OLPF Debayer Resolution Audio Time (s) FPS Factor
Redcine 20.0.0 GUI 576 4K 16:9 FW800 SATA QT DNxHD 36 Min 1080 23.98p On Standard Half Medium 265 2.17 11.03
Redcine 20.0.0 GUI 576 4K 16:9 FW800 SATA QT DNxHD 36 Low 1080 23.98p Standard Half Medium 267 2.16 11.12
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Standard Half Medium 323 3.03 7.92
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Draft Quarter Medium 335 2.92 8.21
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Full Full Medium 588 1.66 14.42
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Full Full High 598 1.64 14.66
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* QT DNxHD Max 1080 23.98p Standard Half Medium 434 2.25 10.64
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* QT DNxHD Min 1080 23.98p Standard Half Medium 439 2.23 10.76




































Z800
















Application Mode Frame Count Source Size Source Destination File Codec Dest. Size Burn-In OLPF Debayer Resolution Audio Time (s) FPS Factor
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p High Full Premium 292 2.36 10.15
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF DNxHD 36 1080 23.98p On High Full Premium 291 2.37 10.11
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF DNxHD 36 1080 23.98p Low Half Good 41 16.83 1.42
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Low Quarter Good 66 10.45 2.29
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Low Half Good 73 9.45 2.54
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF DNxHD 36 1080 23.98p Low Eight Good 23 30.00 0.80
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Low Half Good 73 9.45 2.54
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF DNxHD 36 1080 23.98p On Low Half Good 49 14.08 1.70
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF DNxHD 36 1080 23.98p Medium Half Premium 93 7.42 3.23
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Medium Half Premium 94 7.34 3.27
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Medium Half Good 72 9.58 2.50
Application Mode Frame Count Source Size Source Destination File Codec Dest. Size Burn-In OLPF Debayer Resolution Audio Time (s) FPS Factor
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA QT DNxHD Min 1080 23.98p Draft Half Medium 230 3.00 7.99
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA QT DNxHD Min 1080 23.98p Draft Quarter Medium 190 3.63 6.60
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Draft Quarter Medium 131 5.27 4.55
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Draft Half Medium 155 4.45 5.39
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Full Full High 229 3.01 7.96
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA QT DNxHD Min 1080 23.98p Full Full High 250 2.76 8.69
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX DNxHD Min 1080 23.98p Standard Half High 84 8.21 2.92
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA QT DNxHD Min 1080 23.98p Standard Half High 58 11.90 2.02
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Standard Half High 80 8.63 2.78
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA QT DNxHD Min 1080 23.98p shrp100% Standard Half High 58 11.90 2.02
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA QT DNxHD Min 1080 23.98p Standard Half Medium 252 2.74 8.76
Redcine 20.0.0 GUI 690 4K 2:1 FW400 SATA QT DNxHD Min 1080 23.98p Standard Half High 66 10.45 2.29
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Standard Half Medium 190 3.63 6.60




















MetaFuze vs. Redcine Comparison:






























XW8600
















Application Mode Frame Count Source Size Source Destination File Codec Dest. Size Burn-In OLPF Debayer Resolution Audio Time (s) FPS Factor Ratio
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF Uncmp. 10-bit 1080 23.98p Low Quarter Good 88 11.11 2.16 1.34
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Draft Quarter Medium 118 8.29 2.89


















MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF Uncmp. 10-bit 1080 23.98p Medium Half Good 130 7.52 3.19 2.48
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Standard Half Medium 323 3.03 7.92


















MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF Uncmp. 10-bit 1080 23.98p Low Half Good 139 7.04 3.41 1.58
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Draft Half Medium 220 4.45 5.39


















MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF Uncmp. 10-bit 1080 23.98p Medium Half Premium 207 4.72 5.08 0.32
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Standard Half High 67 14.60 1.64


















MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF Uncmp. 10-bit 1080 23.98p High Full Premium 555 1.76 13.61 0.77
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Full Full High 430 2.27 10.54




































Z800
















Application Mode Frame Count Source Size Source Destination File Codec Dest. Size Burn-In OLPF Debayer Resolution Audio Time (s) FPS Factor Ratio
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Low Quarter Good 66 10.45 2.29 1.98
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Draft Quarter Medium 131 5.27 4.55


















MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Medium Half Good 72 9.58 2.50 2.64
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Standard Half Medium 190 3.63 6.60


















MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Low Half Good 73 9.45 2.54 2.12
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Draft Half Medium 155 4.45 5.39


















MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Medium Half Premium 94 7.34 3.27 0.85
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Standard Half High 84 8.21 2.92


















MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p High Full Premium 292 2.36 10.15 0.78
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Full Full High 229 3.01 7.96

* Avid VideoRaid SR

Aardman Animation strengthens digital workflow with Digital Vision

Stockholm, Sweden – 20th July, 2009 – Digital Vision, the premier supplier of picture enhancement systems for film and television post-production, is pleased to announce that multi-award winning film company and Wallace & Gromit creators, Aardman Animations, has purchased a Digital Vision Data Conform for work on its next feature release.‘The Pirates! – In An Adventure With Scientists’ is a stop-frame release based on the cult ‘Pirates’ books by Gideon Defoe and is slated for a 2012 release. Directed by Aardman co-founder, Peter Lord, it’s the first Aardman stop-frame feature film to be shot digitally rather than on film.

According to ‘Pirates!’ Technical Director, Tom Barnes, the Data Conform will initially be used to feed rushes into the company’s d-cinema projector for approval. “We plan to use it as a tool for assembling and viewing work for assessment,” he says. “We also find that the ability to project from Avid and conform rushes from an Avid EDL is a big advantage and it’s great that we can mix 3k TIFF, 2k DPX, jpeg, Quicktime and MXF on the same timeline and instantly review with realtime scaling and colourspace conversion.”

Simon Cuff, President and COO comments; “it is really gratifying that when Aardman made the transition from film cameras to digital cameras that they looked to Digital Vision products. Data Conform is a completely modular product that has options for conforming, compositing, video IO, grading and of course can run our Emmy winning DVO image enhancement tools. It can grow with your requirements and has been used on literally 1000’s of motion pictures since it’s first release in 2002.”

-ends-

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, colour correction and data conforming systems that major movie studios, television networks and post-production facilities use to master and deliver feature films, TV programs and commercials. The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions. The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China. The company maintains its global presence through a network of qualified distributors. Digital Vision is listed on the Stockholm stock exchange. For further information, go to www.digitalvision.se.

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

# # #

Media Contacts:
US – Chris Purse, Ignite, e: chris@ignite.bz, t: 818.508.0450, m: 323.806.9696

Europe & APAC – Sadie Groom, Bubble & Squeak, e: sadie@bubblesqueak.co.uk,
t: +44 (0)20 7287 4262, m: 44 (0)771 542 2414

Digital Vision Set For Premiere of REDucation

Presenting Powerful RED Post Production Workflow at Community Day

July 13, 2009 (Stockholm, Sweden) Digital Vision, the premier supplier of picture enhancement systems for film and television post production, has announced its sponsorship of REDucation, the first ever RED approved training program debuting in Los Angeles later this month. Developed to deliver in-depth, high-value training, REDucation is presented in three parts: a 3 day RED Tech for production (July 20-23), a 3-day RED Post for post production (July 23-26), and Community Day on July 23rd. Digital Vision has been selected to present REDucation’s color grading training for RED Post, on Sunday July 26th. Digital Vision will also participate in Community Day on July 23, 2009, where the focus is on top technologies and the experts that play pivotal roles in the RED workflow. Community Day presentations and demonstration are open to the public.

Digital Vision’s Film Master has been a critical part of the RED post production pathway, empowering color grading and management of workflows for feature films, broadcast programs and commercials shot on the RED One camera. As a long time collaborator of RED that has worked with the camera manufacturer before and during the launch of the SDK, Digital Vision continues to develop powerful tools for RED projects.

Digital Vision President Simon Cuff commented, “We are excited to be part of RED’s first-ever fully sponsored training event. RED is changing the way the industry looks at new tools and technologies and REDucation will change and enliven the way these tools are employed. Working with RED well before the launch of the SDK, Digital Vision has been fortunate to be a part of the growing power and outstanding results in the post production workflow. We are looking forward to participating in our community, in the training, and in the launch of this exciting event.”

REDucation will be held in Los Angeles at the LA Center Studios from July 20th through July 26th, 2009. For further information about REDucation and Digital Vision’s presentations during Community Day, visit www.digitalvision.se or call 818.769.8111.

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post production facilities use to master and deliver feature films, TV programs and commercials. The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions. The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China. The company maintains its global presence through a network of qualified distributors. Digital Vision is listed on the Stockholm stock exchange. For further information, go to www.digitalvision.se.

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

# # #

Media Contacts:
US – Chris Purse, Ignite, e: chris@ignite.bz, t: 818.508.0450, m: 323.806.9696
Europe & APAC – Sadie Groom, Bubble & Squeak,
e: sadie@bubblesqueak.co.uk,
t: +44 (0)20 7287 4262, m: 44 (0)771 542 2414

Cooke Optics Iconic Panchro Lens at IBC 2009

Cooke Optics
IBC 2009, Booth 11.D10

July 8, 2009 (Leicester, UK) At IBC 2009 Cooke Optics will unveil the first working prototype of the highly anticipated Panchro by Cooke lens. The PL mounted lens for 35mm film and digital production, which was announced at NAB 2009, is a modern redesign of the original Cooke Panchro lenses that were instrumental in establishing Hollywood as the center of 20th century film production.

The Panchro is a small, lightweight and affordable lens, bringing the benefits of Cooke expertise and technology to all filmmakers, including independent filmmakers, film students and documentary makers. It sacrifices one stop of light (T2.8 compared with T2.0 for Cooke S4) and is calibrated and color-matched to existing Cooke lenses, making it a cost-effective choice when a faster lens is not crucial or when shooting in difficult situations such as crash scenes or VFX shots. The reduced size, weight and true focal length markings also make the Panchro ideal for 3D stereoscopic productions.

The Panchro lens will be demonstrated at booth 11.D10, with first deliveries expected to be at the end of 2009.

In addition, Cooke will showcase a range of its high level camera lenses, including the industry favorite S4/i Prime lenses and the Cooke RED Set of S4 /i lenses. Cooke will also show the /i dataLink, a small box that mounts easily to any camera and records the focus, zoom, iris settings and other pertinent data of each take, allowing the metadata to be passed on to post. /i Technology enables VFX and DI artists to create more accurate, better-looking visual effects, and saves significant time in the post-production process. The growing number of companies that support /i Technology include Aaton, Arri, Avid, Cinematography Electronics, CMotion, Dalsa, Mark Roberts Motion Control, The Pixel Farm, Preston Cinema Systems, RED, Service Vision and Silicon Imaging.

Cooke lenses have recently been used to shoot Harry Potter and the Half Blood Prince, Angels and Demons, The Mummy: Tomb of the Dragon Emperor, Dragon Ball, Snowflake, Frost/Nixon, Milk and Before the Rains.

# # #

About Cooke Optics, LTD.
Cooke is a storied name in both cinematographic and the ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the world’s most respected cinematographers. Cooke is also the developer behind /i Technology, the protocol enabling vital lens and camera information to be captured and passed digitally to post-production teams. Features in production or recently shot with Cooke lenses include Harry Potter and the Half Blood Prince, Angels and Demons, Hamlet 2, Frost/Nixon, Milk, Zack and Miri Make A Porno, and The Mummy: Tomb of the Dragon Emperor, Television shows in production or recently shot with Cooke lenses include Trauma, Community, Back, Journeyman, State of Mind, Life, Bones, Grey’s Anatomy, Monk and Entourage.

Media contacts:
Europe & APAC – Wendy Mattock, Bubble & Squeak e: wendy@bubblesqueak.co.uk t: +44 (0)7912 300231
US – Chris Purse, Bubble & Squeak, e: chris@ignite.bz, t: +1 818.508.0450, m: +1 323.806.9696

Bruno Munger Joins Digital Vision

Respected Technologist Tapped for Product Manager Role
July 8, 2009 (Stockholm, Sweden) Digital Vision, the premier supplier of mastering and finishing systems for film and television post-production, has announced that Bruno Munger will step into the role of Product Manager – Grading & Finishing, effective immediately. He will be based in the North Hollywood office, where he will be responsible for Digital Vision’s software products including Film Master, Nucoda HD and Data Conform.

Munger will play a key role in defining the award winning software company’s strategy including new and emerging products focusing on development for advanced colour grading technologies, stereoscopic, end-to-end file based workflows and look & color management. In addition, he will expand and further develop vital third party and collaborative relationships within the industry and will play an integral part in the management of key customers and sales efforts.

A well-known and respected figure in Hollywood post production circles for over 15 years, Munger has worked with a number of other category-defining companies including MTI, Snell and Wilcox, and Discreet Logic (now Autodesk M&E). An expert in software development, he is well known for his work as Senior Product Designer on Autodesk Lustre. As part of the sales team and then as product designer there, he was charged with increasing the company’s market share for motion picture products. In that role, and as a member of its R&D team, he played a critical role in the growth of the product-line’s acceptance.

Commenting on the move to Digital Vision, Munger said, “For over twenty years, Digital Vision has developed important products and defined standards that have changed the industry. Today, Digital Vision is a breath of fresh air, part of a very exclusive club of applications for the 21st century that are flexible, powerful, open, and dynamic. I am happy to join this outstanding development team and continue working with the customers and companies that I’ve known for many years. I’m focused on seizing our great opportunity to help design the future ways in which customers manage their imagery and content.”

In announcing the hire, Simon Cuff, President of Digital Vision, noted, “We are terrifically excited to have Bruno join the Digital Vision team. He possesses a rare combination of skills and traits; he has technological insight, an in-depth understanding of the industry, and an absolute dedication to surpassing customer’s expectations. We all look forward to working with Bruno to cement our leadership position and to grow our product line.”

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post-production facilities use to master and deliver feature films, TV programs and commercials.  The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions.  The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China.  The company maintains its global presence through a network of qualified distributors.  Digital Vision is listed on the Stockholm stock exchange.  For further information, go to www.digitalvision.se.

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

# # #

Media Contacts:
US: Chris Purse, Ignite, e: chris@ignite.bz, t: 818.508.0450, m: 323.806.9696
Europe & APAC: Sadie Groom, Bubble & Squeak, e:sadie@bubblesqueak.co.uk,
t: +44 (0)20 7287 4262, m: 44 (0)771 542 2414