The Cooke Look continues to lead the way in Hollywood

Entire Cooke range from 5/i to Panchro on display at IBC 2010

Leicester, UK – 4th August 2010 – At IBC 2010 Cooke Optics will be demonstrating its full range of precision lenses for motion pictures, including the top-of-the-line 5/i Prime lens.
Visitors to Stand 11.D10 will also see the industry favourite S4 and the lightweight and affordable Panchro lens launched at IBC 2009. The entire Cooke family is famed for producing the warmth and luminosity known as the ‘Cooke Look’.

The 5/i lenses have been an unparalleled success since their launch at IBC 2009, and are currently being used to shoot the latest films by Woody Allen and Martin Scorsese. A key feature of the 5/i Primes is a revolutionary, dimmable, illuminated focus ring, with two separately toggled scales (cinematographer and assistant), that allow the focus puller to read the scales in low lighting conditions.

The reduced size, weight and true focal length markings of the Panchro lenses make them perfect for 3D stereoscopic productions, as well as documentaries, 2nd unit shoots and situations when a faster lens is not crucial, or when shooting in difficult situations such as crash scenes or VFX shoots.

The award-winning Cooke S4 prime lenses were originally designed and developed in close technical collaboration with industry professionals, and continue to offer superb optical and mechanical performance, control of flare, distortion, veiling glare and spherical aberrations at full aperture.

All Cooke lenses are equipped with the /i Technology protocol, which has recently taken a further step towards becoming a recognized industry standard with the confirmed support of Fujinon. Thales Angenieux also adopted /i Technology in April 2010, joining an august group of companies: Aaton, Avid, ARRI, Avid, Cinematography Electronics, CMotion, Mark Roberts Motion Control, Preston Cinema Systems, RED, The Pixel Farm, Service Vision and The Foundry.

/i Technology enables film and digital cameras to automatically record key lens and camera data for every film frame shot and provide it to post-production teams digitally. The technology streamlines both production and post, saving significant time and costs and eliminating guesswork, while enabling greater creative freedom.