London, UK, 15th March 2010 – The final grade for Lady Gaga’s controversial new pop video for her latest track Telephone was completed using Digital Vision’s Nucoda Film Master. The Chimney Pot post house in Sweden handled the visual effects, beauty work and sound design. This is not the first time that the facility has created Gaga-wonders; last year it won an MTV Music Video Award for best visual effects for Lady Gaga’s Paparazzi video.
Henric Larson, CEO, The Chimney Pot says, “This is the pop video of the year featuring the world’s best selling female artist and as such the expectations were tremendous. Nothing less than absolute perfection is good enough in this kind of project and it has been extremely demanding but the breathtaking result makes it all worth it – the film has exceeded everyone’s expectations.”
The 35mm material, which features Beyonce as the singer’s partner in crime, was graded in the US by Dave Hussey at Company 3. The final look was created using Nucoda Film Master during four days of grading by The Chimney Pot colourist Edward Negussie. Edward created a hard look for the prison scenes and also helped the VFX team by grading beautiful skin tones in all shots. The rest of the nine-minute film had specialist looks in every scene.
The full video, which can be viewed on You Tube, has been banned by some networks for being too provocative. Within 24 hours of its release it received more than five million hits a record for You Tube and a huge testament to the singer’s massive popularity.
About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post-production facilities use to master and deliver feature films, TV programs and commercials. The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions. The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.
Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China. The company maintains its global presence through a network of qualified distributors. Digital Vision is listed on the Stockholm stock exchange. For further information, go to www.digitalvision.se.
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