Digital Vision Selected to Return to HPA Tech Retreat Demo Room

Next Generation of Grain Tool Makes Debut

February 12, 2010 (Stockholm) Digital Vision has again been selected to participate in the Demo Room events surrounding the 16th Hollywood Post Alliance Tech Retreat, set for February 16th -19th in Rancho Mirage, CA. The Tech Retreat is a premiere event in the broadcast and post production industries, attracting leading thinkers, companies, and experts to four days of presentations and demonstrations by forward-looking industry experts and companies. Participation in demo room must be approved by a technical standards review committee and requires a presentation of new technologies.

Digital Vision will be presenting Nucoda Film Master and Phoenix 2009.1 in the Demo Room, but the focus is on the next generation of grain tool and open EXR grading. This fifth generation grain reducer features completely new algorithms including grain characteristics analysis for automated grain reduction, new motion estimation engine and a new, innovative aptio-temporal filter. This next generation tool provides stunning images, virtually artifact free, that retain original sharpness.

Bruno Munger of Digital Vision commented, “The HPA Tech Retreat is an outstanding place to meet our colleagues in an atmosphere focused on quality information sharing. We are extremely proud of next generation grain tool as well as the Open EXR floating point grading. We believe that they will be powerful resources for our customers as they serve their clients. The Demo Room is a perfect place to show it off and we look forward to participating again.”

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post production facilities use to master and deliver feature films, TV programs and commercials. The company’s Nucoda product line provides a strong
tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions. The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China. The company maintains its global presence through a network of qualified distributors. Digital Vision is listed on the Stockholm stock exchange. For further information, go to

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

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Media Contacts:

Digital Vision Contact:
Alexa Chollet
Tel: +1 818 769-8111

USA PR Contact:
Christine Purse
Tel: +1 818 508 0450
Mob: +1 323 806 9696