DIGITAL VISION BREAKS NEW GROUND WITH PRODUCT PORTFOLIO UPDATE

Amsterdam, IBC, Stand 7.A23 – 11th September 2009 – Digital Vision, the premier supplier of picture enhancement systems for film and television post-production, is setting a new standard in grading by announcing the development of Film Master and Phoenix product line 2009 Update 1 – the premier colour grading and remastering solutions.

The company’s image scientists –the best in the industry – are developing upgrades to Film Master and Phoenix product line 2009, which was launched to great acclaim at NAB earlier this year. These new tools, which will ship by year’s end, will introduce new features that significantly simplify the creative process as well as integrate support for third-party applications further enhancing the grading experience for colourists.

As part of these developments the company is announcing its support for Interplay, Avid’s popular production asset management system. This unique feature will enable editors to share entire timelines with colourists, round-tripping media between the edit and the grade. This workflow provides an extra level of automation and streamlines the grading process by enabling metadata transfer and versioning management.

Digital Vision’s new color isolation tool, which provides fast, accurate and precise colour isolation, will benefit users. The new six vector colour correction application allows manipulation of multiple colors in a single process. It allows six simultaneous color corrections without creating keys. The tool was designed with the sole goal of ease-of-use and setup speed. Amongst the many new advantages of this tool is the automatic pre-filtering of the key signal, which allows easy isolation of material that has heavy grain structure, noise or compression artefacts.

Another new powerful tool in the Film Master 2009 Update 1 arsenal is variable softness on the mask or secondaries. This allows colourists to carry out a pure vortex radius on both sides of a shape, softening the inside and the outside independently for each point.

Last year Digital Vision was the first to announce support for the RED One camera and the company has now moved rapidly to announce support for RED Rocket, a hardware accelerator card used to decode and debayer R3D media in real time. In addition this software release enables native support of many other digital camera formats including: Arri’s D-21, Vision Research’s Phantom and Silicon Imaging’s SI-2K, which was used on the Oscar-winning Slumdog Millionaire.

Bruno Munger, Film Master Product Manager says, “We are extremely proud of Film Master 2009 and we look forward to the market’s positive reaction to these new features. Digital Vision is in a very strong position with an outstanding team of technologists and products that set the pace for grading for all applications including commercials, mastering and motion picture. IBC is the ideal platform to announce this new technology development, which again takes Digital Vision to a new level of technical achievement.”

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About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post-production facilities use to master and deliver feature films, TV programs and commercials.  The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions.  The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China.  The company maintains its global presence through a network of qualified distributors.  Digital Vision is listed on the Stockholm stock exchange.  For further information, go to www.digitalvision.se. .

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

Digital Vision Contact:
Alexa Chollet
Email: alexa.chollet@digitalvision.se
Tel: +1 818 769-8111

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Kate Ford                                       Christine Purse
Jump PR                                         Ignite
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Tel: +44 (0)1932 253624             Tel: +1 818 508 0450
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